Blog
Writing about the numbers.
Short pieces on measuring a small business honestly — what to track, what to ignore, and why most dashboards go unopened.
CRM
Getting a real KPI dashboard out of Ontraport
Ontraport tracks the activity. A KPI dashboard tells you whether it is working, and the gap between those is targets, direction and a colour that changes.
Clinics
Rebooking rate, properly measured
The formula, the 85% benchmark, and the three ways it quietly gets measured wrong.
Gyms
Churn rate, and the mistake nearly everyone makes
Three per cent a month is not 36% a year. Why it compounds, and what normal looks like.
Clinics
Practitioner utilisation, without the guilt
Billable over available hours, why 75 to 85% is the target, and why chasing 100% backfires.
Cash
Who owes you money, right now
The total is the wrong number. The ageing profile is the one that tells you something.
Clinics
The five numbers a clinic actually needs
Not twenty. Five, each with a target, reviewed weekly.
Practice
The Monday morning review that takes ten minutes
Five numbers, one question each, and a decision before the week starts.
Practice
Why your dashboard goes unopened
A board nobody opens is worse than no board. Three failures, and the test that finds them.
Practice
Down is not always bad
Half the numbers that matter are ones you want to fall. Direction, ceilings and bands.
Awesomate
Turning Awesomate data into a board you actually read
If your numbers already flow into Awesomate, the hard part is done.
Awesomate
Getting your own data in first
Most dashboard projects fail upstream of the dashboard. Settle these four definitions.
Rather see it than read it?
Twenty minutes, your numbers, a board you keep.