Blog

Writing about the numbers.

Short pieces on measuring a small business honestly — what to track, what to ignore, and why most dashboards go unopened.

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Why your dashboard goes unopened

A board nobody opens is worse than no board: it makes you feel measured while nothing is being measured. What makes the difference is a target.

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Down is not always bad

Most tools assume bigger is better, then quietly mislead you on every cost, cancellation and churn metric you own.

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The five numbers a clinic actually needs

Rebooking rate first. Everything else is downstream of whether they book the next one before they leave.

Titles are planned pieces, not published ones — brackets mean not yet written.

Rather see it than read it?

Twenty minutes, your numbers, a board you keep.